About Chereé & Nicholas

BID Sports Marketing is more than a business for Chereé and Nicholas Buckson—it is a family passion deeply rooted in faith.

Founded by Chereé, the vision for BID Sports began with her lifelong love for basketball. Although a medical condition prevented her from playing in college, it became a true blessing in disguise that revealed God’s greater purpose for her life. She went on to earn degrees in sport management, begin her career with the Memphis Grizzlies, and build over a decade of experience in sponsorships and brand partnerships across the NBA, aviation, and medical industries. That journey now fuels BID Sports, where she leads with intention—creating opportunities that remind athletes they are more than their performance.

Nicholas shares that same passion for sports, bringing his perspective, leadership, and unwavering support to their shared mission. Together, their journey reflects a balance of professional excellence and personal devotion—as partners in both family and purpose.

Guided by faith and the belief that blessings in disguise shape every step, the Bucksons lead BID Sports Marketing with a mission to use sports as a platform for growth, connection, and lasting impact.